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Wordpress SEO Checklist

Boost Your Site: The Essential WordPress SEO Checklist

When your site ranks higher, more people can find it, which means more visitors and potential customers. Our SEO tips are packed with helpful tips to improve your site’s visibility in search results.

Why WordPress SEO is Crucial

Now, if you’re a website owner and reading this post, chances are your website is part of the WordPress family. WordPress SEO helps more people find your website on search engines like Google. When your site shows up higher in search results, it means more visitors can discover your content. This boosts your website’s credibility and makes it easier for users to navigate, helping your online presence to succeed.

Here is a more detailed breakdown of why WordPress SEO is crucial:

  1. Visibility: SEO helps your website appear in search engine results when users search for relevant terms. Higher rankings mean more visibility, leading to increased chances of attracting visitors.
  2. Quality Traffic: SEO focuses on optimizing for specific keywords and phrases. This ensures that the traffic coming to your site is more likely to be interested in your content, products, or services, enhancing the quality of visitors.
  3. Credibility and Trust: Websites that appear at the top of search results are often perceived as more credible and trustworthy by users. SEO can contribute to building a positive online reputation for your brand.
  4. User Experience: SEO isn’t just about pleasing search engines; it’s also about creating a better experience for users. By optimizing your site structure, content, and performance, you provide a more enjoyable experience for your audience.
  5. Competitive Advantage: If your website is optimized and your competitors are not, you’re more likely to capture the attention of potential customers.
  6. Mobile Optimization: With the increasing use of mobile devices, search engines prioritize mobile-friendly websites. SEO encourages practices that enhance mobile optimization, ensuring your site is accessible to a broader audience.

Now let’s get into the checklist!


1. Ensure Search Engine Visibility

Search Engine Visibility

Make sure search engines can find and include your site in their results. It’s like inviting the digital world in – if Google and others can’t see your site, it won’t show up in search results. To check if your site is visible to search engines, use WordPress’s Search Engine Visibility setting.

Steps on how to do it:

  1. Go to the Settings menu in your WordPress dashboard. Then, click on Reading.
  2. There, you’ll see a choice called Search Engine Visibility. Make sure the box next to “Discourage search engines from indexing this site” isn’t checked.

By unchecking this box, you’re telling search engines they’re welcome to explore and list your site. This is an important step in getting your website noticed online.

2. Set Your Website’s Permalinks

Website’s Permalinks

Permalinks are like the street addresses for your website’s pages. For example, if you have a post called “WordPress SEO Checklist” it would look like this:

Steps on how to check your Permalinks:

  • Go to Settings in your WordPress dashboard and then click Permalinks

WordPress offers different ways to structure your permalinks. We recommend using the ‘Post name’ option, which is best for SEO. This format is more friendly to search engines and often includes words related to your content. Sometimes, especially for news sites, it’s helpful to include the date in your permalinks. But, it’s important to avoid the ‘Plain’ setting because it doesn’t include important keywords.

Tip: If your website is already live, be careful about changing your permalinks. Doing it without care can break links. If you need to change them on an active site, make sure to set up redirects from the old addresses to the new ones to keep everything working smoothly.

3. Choose a Fast and Reliable Hosting Provider

When it comes to optimizing your WordPress website for search engines, one crucial factor that is often overlooked is the choice of a hosting provider. A fast and reliable hosting service can impact your site’s SEO performance due to slow loading time, uptime, and overall user experience.

While many lists tout popularity, we’ve discovered that quality varies. Having worked with various services, SITEGROUND consistently stands out. Both WordPress and Designs by Kiki recommend SITEGROUND for its reliability and features. We use SITEGROUND for our websites and client setups, and as SITEGROUND resellers, we ensure seamless hosting for you. Reach out to Designs by Kiki for a dependable online home.

Why Hosting Matters for WordPress SEO:

  1. Loading Speed: Search engines like Google consider page speed as a ranking factor. A fast hosting provider ensures quick loading times, improving user experience and SEO performance.
  2. Uptime: Search engine crawlers regularly visit websites to index content. A reliable hosting provider with high uptime ensures that your site is accessible to search engines and visitors alike, preventing potential drops in rankings due to downtime.
  3. Server Location: The geographical location of your hosting server can impact your website’s loading speed for visitors in different regions. Choosing a hosting provider with servers located closer to your target audience can enhance performance and SEO.
  4. SSL Certificates: Search engines give preference to websites with HTTPS, indicating a secure connection. Many hosting providers offer SSL certificates, contributing to a more secure and SEO-friendly website.
  5. Security: A secure hosting environment protects your website from malware, hacking attempts, and other security threats. Search engines prioritize secure sites in their rankings, making hosting security essential for SEO.
  6. Technical Support: In case of technical issues or emergencies, reliable hosting with responsive technical support can ensure quick problem resolution. A website experiencing prolonged technical issues may see negative impacts on SEO.

4. Install an Effective SEO Plugin

How to Use Yoast

One of the most popular and effective SEO plugins for WordPress is Yoast SEO. In this section of our WordPress SEO Checklist series, we’ll explore how installing the Yoast SEO plugin can significantly improve your site’s visibility and rankings on search engine results pages (SERPs).

Why Choose Yoast SEO?

Yoast SEO does a lot to make your website better for search engines. It helps with things like titles, descriptions, and maps to make your site easier to find. It also checks your pages to make sure they’re easy to read and gives you tips on how to improve. Plus, it makes special codes to make your site look better in search results. And it’s always getting updates to keep up with changes and has good support if you need help.

How to Install Yoast SEO:

  1. Log in to your WordPress dashboard.
  2. Navigate to Plugins > Add New.
  3. Search for “Yoast SEO” in the search bar.
  4. Click “Install Now” and then “Activate” once the installation is complete.
  5. Follow the setup wizard to configure the plugin settings for your website.

Honorable mention: we also like All in One SEO

5. Comprehensive Keyword Research

Keyword Planner

A well-crafted keyword strategy not only enhances your website’s visibility in search engine results but also ensures that the content you offer aligns seamlessly with what users are actively seeking.

  1. Relevance: Identifying the right keywords ensures that your content is relevant to what users are searching for. Aligning your content with the language and terms your target audience uses increases the chances of appearing in relevant search results.
  2. Visibility: Effective keyword research helps your content get discovered. By optimizing for the right keywords, you increase the likelihood of your pages ranking higher in search engine results pages (SERPs), making your content more visible to potential visitors.
  3. Traffic Quality: Targeting specific keywords helps attract users genuinely interested in your content, products, or services. Quality traffic leads to higher engagement and conversion rates, contributing to the overall success of your website.
  4. Competitive Edge: Understanding the keywords your competitors are targeting allows you to identify gaps and opportunities. By strategically choosing keywords, you can gain a competitive edge and capture the attention of your target audience.
  5. User Intent: Comprehensive keyword research helps decipher user intent. Knowing what users are looking for enables you to create content that directly addresses their needs, enhancing the overall user experience on your site.
  6. Content Optimization: Keywords guide the optimization of your content. From meta tags and headings to the body text, incorporating targeted keywords ensures that search engines recognize the relevance of your content to specific queries.
  7. Long-Term Strategy: Keyword research is not a one-time activity. Regularly revisiting and updating your keyword strategy allows you to adapt to changing user behaviors and search engine algorithms, maintaining the effectiveness of your SEO efforts over the long term.
  8. ROI and Conversions: Understanding which keywords drive the most valuable traffic helps optimize your marketing budget. Focusing on high-converting keywords maximizes the return on investment (ROI) for your SEO efforts.

6. Connect Keywords to Your Content Strategy


Tying your keyword research to your content strategy is crucial.

A handy method for trying keyword research to your content is by utilizing a visual tool. With MindMeister, you can visually map out your content pillars and strategy.

This tool allows you to link your researched keywords to specific content ideas and themes. By visualizing this connection, you create a cohesive plan that ensures your content meets the needs of your target audience’s search queries.

Mapping out your content in this way provides structure and focus to your content creation efforts, ultimately boosting the SEO effectiveness of your WordPress site.

Other tools like MindMeister that offer mapping: ClickUp, Microsoft Visio, MindManager

7. Optimize SEO Titles and Meta Descriptions ✅

SEO Title and Description

Power of effective SEO Titles and Meta Descriptions

Imagine you’re searching for a recipe online, and you come across two results…

The first one has a title that simply says “Chicken Curry,” while the second one says “Quick and Delicious Chicken Curry Recipe – Easy to Make at Home.”
Which one would you be more likely to click on? The second one, right? That’s the power of an effective SEO title! By incorporating descriptive keywords and highlighting the unique value of your content, you can make your titles more compelling and increase the likelihood of users clicking through to your site.

Similarly, consider the meta description below those titles. The first result has a generic description like “Learn how to make chicken curry.” Meanwhile, the second one provides additional information, such as “This chicken curry recipe is perfect for busy weeknights. With simple ingredients and easy instructions, you’ll have a delicious meal in no time.” Which description would entice you to learn more? Crafting engaging meta descriptions that provide valuable insights into your content can significantly impact click-through rates and ultimately improve your site’s performance in search engine results.

Tip: try using Headline Studio.

With these strategies and the help of SEO plugins like Yoast SEO or All in One SEO Pack, you can optimize your WordPress site for better visibility and attract more organic traffic.

8. Use Short and SEO-Friendly URLs


Optimizing your URLs for SEO

When it comes to optimizing your WordPress site for search engines, one often overlooked aspect is the use of short and SEO-friendly URLs. Let’s break it down: a bad example might look something like this: “www.example.com/p=123.” Not only is it cryptic and uninformative, but it also lacks any keywords that would help users understand what the page is about. On the other hand, a good example would be something like “www.example.com/seo-friendly-urls.” This URL is concise, descriptive, and contains relevant keywords, making it easier for both users and search engines to understand the content of the page.

Short and SEO-friendly URLs not only improve the user experience but also play a significant role in boosting your site’s visibility in search engine results. Consider this: when a user sees a URL that clearly indicates what the page is about, such as “www.example.com/healthy-recipes,” they’re more likely to click on it. In contrast, a lengthy and convoluted URL like “www.example.com/article?=123” may deter users and impact your site’s click-through rate. By crafting URLs that are short, descriptive, and contain targeted keywords, you can increase the chances of your content being discovered and visited by your target audience.

9. Structure Your Content with HTML Tags



Structuring your content with HTML tags is like giving your webpage a clear roadmap. Instead of a big block of text, you break it into smaller, easy-to-follow sections using tags like headings (<h1>, <h2>), paragraphs (<p>), and lists (<ul>, <ol>). For example, if you’re writing a blog post, you might use a big <h1> for the title, <h2> for section titles, and <p> for paragraphs. This makes your content organized and readable, both for people and for search engines.

When your content is well-structured with HTML tags, it’s like giving search engines a helping hand. They can understand your content better and know which parts are important. Plus, users can quickly find what they’re looking for because your page is neatly divided into sections. So, next time you’re writing on your WordPress blog, remember to use HTML tags to structure your content and make it easier for everyone to understand and navigate.

10. Create High-Quality, Engaging Content


Creating high-quality, engaging content for your WordPress site is essential for attracting and retaining your audience.
Here’s how you can do it effectively:

  1. Provide Value: Focus on offering content that is informative, useful, or entertaining to your audience. Identify their needs, interests, and pain points, and tailor your content to address them. Whether it’s through blog posts, videos, podcasts, or infographics, ensure that your content solves a problem or provides valuable insights that resonate with your audience.
  2. Make it Visually Appealing: Incorporate visually engaging elements such as images, videos, and graphics to enhance the presentation of your content. Visuals help break up text, capture attention, and make your content more appealing to readers. Additionally, pay attention to the overall design and layout of your content to ensure a pleasant reading or viewing experience.
  3. Optimize Readability: Format your content for easy consumption by using clear headings, subheadings, bullet points, and short paragraphs. This makes it easier for readers to scan your content and find the information they’re looking for quickly. Additionally, use a conversational tone and avoid jargon to make your content more accessible and engaging.

11. Optimize Images with Alt Text

how to add alt text to images

Here’s a simple guide to optimizing images with alt text for better WordPress SEO:

  1. Use Clear Descriptions: When adding images, describe them in a few words to help search engines understand what they’re about.
  2. Add Relevant Keywords: Include important keywords in your image descriptions, but keep it natural.
  3. Keep It Short: Aim for brief descriptions that convey the image’s purpose without being too long.
  4. Don’t Skip Alt Text: Always add alt text, even for decorative images, to improve SEO and accessibility.
  5. Rename Image Files: Before uploading, rename image files with descriptive names including keywords.
  6. Compress Images: Reduce image file sizes to speed up your site and improve SEO.
  7. Test Your Alt Text: Use screen readers or browser plugins to make sure your alt text is accurate and helpful for users.

12. Improve Site Speed for Better Performance


Reducing page load times

Site speed optimization and reducing page load times not only enhances the user experience but also positively impacts SEO rankings. By implementing techniques such as image optimization, browser caching, and minifying CSS and JavaScript files, you can significantly decrease loading times and ensure that your site loads swiftly across all devices.

To accurately assess your website’s speed and identify areas for improvement, we rely on Pingdom, a powerful website monitoring tool. Pingdom provides detailed insights into your site’s performance metrics, including page load times, file sizes, and requests. With this valuable data at your fingertips, you can make informed decisions to further optimize your site’s speed and deliver an exceptional user experience.

By prioritizing speed optimization as part of your WordPress SEO strategy and utilizing tools like Pingdom, you can not only enhance your site’s performance but also improve its search engine visibility and user satisfaction. Invest in optimizing your site’s speed today and reap the rewards of a faster, more efficient website!

13. Ensure Mobile Responsiveness

mobile first marketing

Reducing page load times

Make sure your WordPress site works well on mobile phones. This is important because Google now looks at mobile versions of websites first when deciding how to rank them in search results. If your site doesn’t work well on mobile, it might not show up as high in Google searches.

If you need to make your site better for mobile, start by changing to a WordPress theme that works well on phones. There are lots of themes made especially for mobile phones.

You might want to read guides about changing your WordPress theme. These guides can help you switch to a new theme without losing any of your information or visitors. That way, you can update your site to work better on mobile phones without any problems.

Read our blog post about Mobile-First Marketing!

14. Develop an Internal Linking Strategy

AOISEO link assistant

Helping your site show up better in search results

Making sure your website has good internal links is both helpful and important for keeping people interested and helping your site show up better in search results. When you link to different pages, it helps visitors find more stuff they’re interested in, which makes them stay on your site longer.

This makes your website better for people using it, and it also helps search engines understand what your website is about. They can see how your pages connect to each other, which can make your site show up higher in search results.

AIO SEO’s Link Assistant tool is really helpful for this. It gives you suggestions for linking your pages together in a way that makes sense. Also, it can show you if there are any pages on your site that don’t have any links to them. This helps you make sure all your pages are connected well and that people can find everything easily.

15. Regularly Analyze Your SEO Performance

AOISEO link assistant

Regularly checking how well your SEO is doing will help you gauge your strategies and decide what to do next to make improvements.

Some free tools, like Google Search Console and Google Analytics, are great for beginners. They tell you things like how many people are visiting your website, what they’re doing on it, and how well your site is showing up in search results.

But sometimes, these tools give you so much information that it’s hard to figure out what’s most important for your site. That’s where MonsterInsights comes in handy. It’s a tool that helps you understand your SEO performance better.

MonsterInsights works with Google Analytics and makes it easier to use, even if you’re not a computer expert. You don’t need to know any fancy coding or ask a developer for help.

With MonsterInsights, you can track things like what keywords people are using to find your site, if they’re clicking on certain buttons, if they’re buying things from your online store, and much more. And you can see all this important information right on your WordPress dashboard.

Because MonsterInsights makes it so easy to get important insights about your site’s SEO, it’s a must-have tool for anyone who owns a WordPress website and wants to make it better.

16. Update and Refresh Old Content ✅

Refresh Old Content

Making sure your WordPress site stays fresh and interesting is really important. This means updating and improving old content regularly.

When you update your old posts, it shows search engines like Google that your website is still active and relevant. This can help your site show up higher in search results.

By adding new information, pictures, or ideas to your old posts, you can keep your readers interested and maybe even get new people to visit your site. It’s a great way to make the most out of what you already have on your website!

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